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Kristi Gray Shepherd

Kristi Gray Shepherd

Kristi Gray Shepherd has successfully operated her event business in the Twin Cities for over 26 years, the first 12 years called Kristi Gray, Inc. (KGI). KGI’s events ranged from sports to guerilla marketing to entertainment to educational conferences. Kristi’s expertise has been tapped to assist with many of the national events that have taken place in Minnesota including the Super Bowl, the U.S. Figure Skating Championships, the International Special Olympics and the U.S. Open.

Over the course of her career, Kristi has worked with decision makers from Fortune 500 companies and organizations such as the United Way of America, the White House Office on National Service and the National Council on Aging in national movements in which she played a pivotal role. Kristi was instrumental in helping then St. Paul Mayor Norm Coleman realize a capital city renaissance by creating and launching Firstar Capital New Year in 1996. The event, a family-friendly, arts and culture celebration on New Year’s Eve, was featured on ABC-TV’s 2001 national telecast as one of only two U.S. cities highlighted for their post September 11th New Year’s celebration.

Kristi’s primary areas of expertise include sponsorships, marketing, public relations, volunteer management, messaging and scripting. In 2002, she renamed her company Event Architects. Her husband, Fred Shepherd, joined the company in 2003, and provides production, logistics and marketing expertise for all Event Architects projects.

Fred Shepherd

Fred Shepherd

Fred Shepherd is a master of logistical management and can squeeze more out of a budget than anyone in the business.

Fred's first career in Sales and Marketing spanned more than 30 years. Over the course of his career, the value of the products and services that Fred has sold or managed totals nearly half a billion dollars. Fred has been on both sides of the table in event management for the corporate world, as consumer and as service provider. As a sales and marketing executive, he developed and produced incentive programs and corporate meetings throughout the world, involving thousands of sales people.

In 1999, Fred joined a small Minnesota-based company that specializes in corporate meeting production. Fred altered the direction of the company and set it on a path of successful growth. The company grew consistently, with sales volume from 2002 to 2003 demonstrating an amazing 350 percent increase. In 2003, Fred joined his wife, Kristi Gray Shepherd, and her company, Event Architects, to provide production, logistics and marketing expertise to their clients. Following the successful Faith's Lodge Gala in 2006, Event Architects also managed the construction of Faith's Lodge's new facility in Webster, Wisconsin. This retreat is a haven for couples and families who have lost a child or who have a seriously ill child. Fred’s construction management and negotiation skill brought this project in $500,000 under the projected budget, and within the aggressive 11-month timeline.

Over the last 13 years, Fred has brought exceptional creative and execution skills to Event Architects and their clients. His primary areas of expertise include logistics, production, budget management, creative direction, vendor relations and communicating messages through venue design and video production.

Event Production Institute (EPI)

Event Production Institute

EPI offers fun, fast-paced, affordable online video training for event people to get “real world, experience driven, event-changing training, resources and inspiration. The videos deliver high-octane, interactive training, tips and techniques on how to create and execute extraordinary, fully- integrated experiences that move people to action.

Learn what you want, when you want, and walk away energized and empowered to create your next event that really delivers results!

For more information on Event Production Institute, visit

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